Campaign systems
Creative directions built to extend across social, paid media, email, web, digital display, presentations, and physical locations without losing the brand thread.
Featured Reel
Motion, video, social, events, and AI creative in one sharp cut.
A focused overview of commercial campaign work, brand advertising, event storytelling, motion graphics, and AI-assisted creative production.
A reel built around campaign-ready creative.
Designed to show how I combine visual design, editing, motion graphics, and AI across real marketing and storytelling projects.
Design
Motion
Video Editing
Social Ads
AI Workflow
Multimedia Designer and Editor • Generative AI Expert
From campaign concept to final delivery—creative built to perform.
I help brands and creative teams turn briefs, campaigns, products, and stories into polished visual content across design, motion, video, social, web, email, events, and in-store marketing. My work combines strong creative judgment with hands-on production and AI-enhanced workflows—helping teams explore faster, produce more, and maintain quality across every format.
Employer Value
One multidisciplinary creative—from brief to final delivery.
I bring design, editing, motion, campaign production, and AI-assisted development together in one role. I can shape the visual direction, build the assets, incorporate feedback, adapt the campaign, and prepare polished deliverables for every placement.
Motion and video
Hands-on editing, motion graphics, visual storytelling, pacing, compositing, sound, and finishing for advertising, entertainment, events, nonprofit films, and social content.
High-volume production
More than 60 campaigns completed annually, typically producing 4–6 core ads and 4–8 finished assets per campaign across multiple channels and formats.
AI-enhanced workflows
Generative AI accelerates concept exploration and asset development, reducing a typical production cycle by approximately half a day while final creative decisions and quality control remain hands-on.
Featured Work
Selected projects with a clear employer-facing story.
Each section highlights a different part of my creative range, from fast-turnaround performance content to premium event storytelling and polished brand advertising.
Multi-Brand Campaign Creative
Promotional creative for Zoom Tan, Beach Bum Tanning, South Beach Tanning Company, and Zoom Fit, distributed across social, email, web, digital advertising, and more than 200 locations.
View Social Work →
Event and Brand Storytelling
Video-driven event content, openers, and supporting visuals created for live audiences, fundraising moments, and polished client presentations.
View Event Work →
Brand, Product & E-Commerce
Product advertising, packaging, Shopify content, apparel design, and promotional creative built to communicate value clearly and support consumer action.
View Brand Work →Experience
Creative execution supported by leadership and operational experience.
My background includes hands-on production, editorial management, client service, team coordination, budget and schedule management, and ownership of independent creative businesses.
Zoom Tan Inc.
Create multi-channel campaign content across four consumer brands, supporting more than 200 locations with social, digital, email, web, motion, video, and in-store creative.
AW VideoDesigns
Delivered end-to-end design, video, motion, event, and campaign projects for commercial, nonprofit, entertainment, and regional clients.
Collider / Skybound / Schmoes Know
Managed episode post-production, coordinated three additional editors, and partnered with producers and on-camera talent on programming reaching approximately 200,000 viewers per episode at peak.
Nettwerk USA
Supported a roster of music producers, engineers, and mixers; helped secure work; managed contracts and payments; coordinated budgets, schedules, and talent; supervised an assistant; and led client advertising.
VAWDesigns
Own and independently operate an e-commerce apparel side business encompassing product development, creative direction, Shopify management, content production, merchandising, and marketing planning.
Creative Workflow
Traditional creative judgment, strengthened by modern production tools.
AI is one part of my workflow—not a replacement for design experience, storytelling, typography, pacing, brand understanding, or human decision-making.
AI-enhanced production
I use Firefly, Gemini, ImageFX, Midjourney, Runway, Higgsfield, Kling, Luma, Google Flow, Veo, ComfyUI, Flux, and ChatGPT to explore concepts, generate raw material, test directions, and support rapid development.
Hands-on finishing
Final creative is completed through hands-on design, editing, animation, compositing, sound, color, typography, versioning, brand consistency, and platform-specific delivery across Adobe Creative Cloud.
Core Tools
A modern toolkit for design, video, motion, and campaign production.
Adobe Premiere Pro
After Effects
Photoshop
Illustrator
InDesign
Audition
Figma
Shopify
HTML/CSS
Adobe Firefly
Gemini
ImageFX
Midjourney
Runway
Higgsfield
Kling
Luma
Google Flow / Veo
ComfyUI
Flux
ChatGPT
Need a creative who can think, design, edit, animate, adapt, and deliver?
I’m available for multimedia design, motion graphics, video editing, brand and campaign creative, AI-enhanced production, social advertising, and creative production opportunities. Based in Naples, Florida, and open to remote and South Florida roles.