Aaron Wilhelm

In-house multimedia creative supporting a growing portfolio of consumer brands, including Zoom Tan, Beach Bum Tanning, South Beach Tanning, and Zoom Fit.

• Develop and deliver creative for 60+ integrated campaigns per year, serving more than 200 locations across social, paid advertising, email, websites, print, and in-store channels.
• Lead hands-on concept development, design, video editing, motion graphics, image creation, and production adaptation across multiple brand identities and campaign formats.
• Produce digital and print campaign systems, including web heroes, social posts, short-form video, motion assets, email graphics, and retail promotional materials.
• Integrate generative AI into concepting, image generation, video workflows, and creative iteration, reducing production time by approximately half a day per campaign cycle.
• Developed creative for a Zoom Fit campaign that achieved a 1.62% click-through rate and contributed to a 36% increase in new memberships.
• Collaborate with marketing and production colleagues to maintain quality, consistency, and delivery speed across concurrent campaigns.

Independent creative studio delivering commercial, corporate, entertainment, event, and nonprofit content from initial concept to final distribution.

• Directed and produced video, motion graphics, photography, visual identities, presentations, branded content, event media, and digital marketing assets for a diverse client roster.
• Managed the creative lifecycle: discovery, scripting, storyboarding, shoot planning, interviews, direction, editing, compositing, sound, graphics, stakeholder reviews, and final exports.
• Created work for organizations and brands including BMW, Sony Music, Duracell, J.D. Power, Naples Botanical Garden, The League Club, and additional entertainment and nonprofit clients.
• Produced fundraising and donor-focused storytelling for nonprofit initiatives whose associated campaigns raised more than $20 million.
• Built adaptable creative assets for live events, digital campaigns, corporate communications, and social channels, working directly with clients, collaborators, and vendors.

Long-running entertainment competition series combining cinematic presentation, live-event energy, and episodic storytelling.

• Led post-production and motion graphics across nine seasons of programming reaching more than 50 million views.
• Edited episodes, promotional pieces, branded segments, show graphics, title treatments, transitions, and supporting video content.
• Coordinated a team of three editors, balancing high-volume production schedules with consistent visual identity and editorial quality.
• Helped establish repeatable post-production systems and a recognizable motion-graphics language for the series.

View Schmoedown project →

Independent apparel and merchandise brand combining original illustration, graphic design, product development, and direct-to-consumer e-commerce.

• Develop and maintain the brand's creative identity, product artwork, promotional campaigns, and digital storefront.
• Created a catalog of 200+ products and managed design and merchandising workflows across Shopify and print-on-demand channels.
• Oversee visual assets and organic social content, with reported 20% year-over-year growth.
• Develop collaborations and cause-related merchandise concepts, including conservation-oriented apparel initiatives.