Selected Web Work

Web & Digital

Web experiences that connect the campaign, brand, and customer journey. I design Shopify storefronts, promotional landing pages, app-support pages, and multi-brand digital systems that carry creative ideas beyond the ad and into the next customer action.

This work is now featured across the main portfolio sections:

Graphic Design ↗
ShopifyE-Commerce Design
ResponsivePage Systems
CampaignLanding Pages
Multi-BrandDigital Experiences

Featured E-Commerce

VAWDesigns: building the brand and the storefront together.

An independently operated Shopify apparel business where the website is part storefront, part campaign platform, and part expression of the “Cooler Than Cool” brand.

VAWDesigns E-Commerce Experience

I created and continue to manage the complete storefront experience, including the visual direction, theme customization, promotional hierarchy, collection organization, product presentation, campaign integration, and ongoing creative updates.

200+Products Managed
20%Year-over-Year Growth
Role: Owner, creative direction, web design, Shopify management, merchandising, graphics, product content, and marketingValue demonstrated: Connecting distinctive brand design with real e-commerce operations and measurable growth
Visit VAWDesigns.com →

Client E-Commerce

InMelanin Shop: translating community and culture into commerce.

A Shopify experience designed to bring exclusive merchandise, events, and limited drops into one cohesive destination.

InMelanin Shop

The design uses a warm, premium palette, bold typography, editorial product presentation, and clear pathways into apparel and event access. The result gives the store a distinct voice while keeping shopping and discovery straightforward.

Role: Web design, Shopify theme development, visual direction, product presentation, navigation, responsive page structure, and promotional contentValue demonstrated: Adapting creative direction to a client’s audience and established cultural identity
InMelanin Shop ecommerce page with bold typography and apparel presentation

Connected Ecosystem

Zoom Tan: helping customers move between brands, benefits, and digital tools.

Two focused web experiences support a larger consumer network: one guides visitors to the right brand, while the other explains the mobile app and its practical membership benefits.

Zoom Tan Network webpage directing visitors to individual tanning brands
Zoom Tan app landing page highlighting app features and 24/7 access

Zoom Tan Digital Ecosystem

The network page organizes several distinct consumer brands into a clear selection experience. The companion app page turns features such as scheduling, shopping, locations, exclusive offers, and 24/7 access into a concise, benefit-led experience.

Role: Page concept, visual design, content hierarchy, campaign graphics, responsive layout, branded calls to action, and implementation supportValue demonstrated: Simplifying a multi-brand organization without flattening the identities of the individual brands

Campaign Landing Pages

Turning short promotional windows into complete digital experiences.

Seasonal landing pages extend campaign creative into longer customer journeys with offer hierarchy, urgency, location information, supporting content, and direct calls to action.

Beach Bum Tanning National Dollar Day promotional landing page

Beach Bum National Dollar Day

A high-energy tropical promotion using a memorable campaign image, deal-first hierarchy, countdown urgency, location pathways, and brand-consistent supporting information.

Zoom Tan Christmas in July promotional landing page

Zoom Tan Christmas in July

A playful summer-meets-holiday concept supporting a multi-day promotion with changing offers, clear urgency, 24/7 access information, and conversion-focused navigation.

What I Bring

Brand thinking and hands-on production applied to the full page.

Visual systems

Typography, color, imagery, hierarchy, components, and spacing designed to hold together beyond the hero section.

Customer pathways

Clear navigation, product discovery, offer structure, calls to action, and content sequencing built around what visitors need next.

Campaign continuity

Landing pages and storefront updates that carry the same message and visual identity customers see across social, email, and advertising.

ShopifyHTML / CSSResponsive DesignPhotoshopIllustratorFigmaProduct MerchandisingCampaign DesignGenerative AI

Need a creative who can carry the idea all the way to the customer experience?

I’m available for web and digital design, Shopify creative, campaign landing pages, brand systems, and multidisciplinary creative opportunities.