The challenge
Communicate the $39.99 introductory offer while making 24/7 access, personalized fitness, and the brand’s technology-forward environment feel tangible in a few seconds.
Case Study • Summer 2026
Zoom Fit Summer Campaign
A multi-channel campaign designed to make a differentiated fitness experience feel immediate, accessible, and worth trying—built from concept through final delivery across social, web, and display.
36%Increase in New Memberships
1.62%Click-Through Rate
5Campaign Concepts
20+Final Deliverables
5Media Channels
The Brief
Turn a low-friction offer into a clear reason to try Zoom Fit.
Running June–July 2026, the campaign needed to increase awareness, drive first-month trials, and show how Zoom Fit differs from a conventional gym. The creative had to carry one consistent message across paid social, organic social, website placements, banners, and display advertising.
The approach
Build a modular visual system around confident fitness imagery, direct benefit-led messaging, Zoom Fit purple, and high-contrast lime accents—then adapt it deliberately for each format rather than simply resizing one ad.
Social Campaign
Four distinct hooks. One recognizable campaign.
The vertical series gives each concept room to lead with a different audience benefit while maintaining consistent offer framing, branding, pacing, and calls to action.
Multi-Format System
Designed for the placement, not just reformatted.
Square social edits preserve the campaign’s story and hierarchy in a tighter frame. Animated display units reduce the idea to its fastest, clearest conversion message.
Offer-led social
A square edit balancing the introductory price with the experience behind it.
Benefit-led social
A coordinated variation built for feeds and paid placements.
Differentiation-led social
A square campaign edit positioning Zoom Fit as a more personalized alternative to a conventional gym.
My Role & Workflow
End-to-end ownership from the first idea to every final export.
What I delivered
I led the work from top to tail: campaign concept, creative direction, copy development, generative image and video production, graphic design, editing, motion graphics, compositing, versioning, quality control, and platform-specific final delivery.
Production toolkit
ChatGPTGoogle Flow / VeoAdobe FireflyHiggsfieldPremiere ProAfter EffectsPhotoshopIllustrator
The Outcome
A scalable campaign system tied to measurable business movement.
During the campaign period, Zoom Fit recorded a 36% increase in new memberships and a 1.62% click-through rate. Just as importantly, the system kept the offer and brand consistent across paid social, organic social, web, banners, and display—without making every placement feel like the same asset cropped five ways.
See the range behind the campaign.
Explore more design, motion, video, and brand work—or get in touch about a creative opportunity.